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  • Could ticketed weddings become commonplace in India?
  • Could ticketed weddings become commonplace in India?
    JoinMyWedding | Facebook (2017) ©
CASE STUDY

JoinMyWedding: cultural immersion for Gen Y tourists

Many Gen Y travellers now prioritise the Instagrammability of their adventures and shun traditional landmarks for local experiences. With weddings in India costing families upwards of $70,000, JoinMyWedding lets engaged couples invite paying foreign guests in search of cultural immersion.

Location India

Scope
These days, a growing interest in Eastern cultures, faiths and customs means that travellers are seeking holidays in which they are active participants rather than passive observers. JoinMyWedding is a startup company capitalising on this thirst for experience-based tourism by enabling tourists to attend the epitome of the Indian cultural encounter – a family wedding.

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