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  • Should brands worry if their products are only used in private?
  • Should brands worry if their products are only used in private?
    Strelka Institute for Media, Architecture and Design (2018) ©
Science

Keep it to yourself! The science of consumer secrecy

You may regularly devour Big Macs after working out or gladly plod around in Crocs at home, but would you tell others about your fondness for those products? Canvas8 spoke to Veronica Thomas, a marketing professor at Towson University, to learn how secrecy affects people’s relationships with brands.

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