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  • Serving pet food made from human-grade ingredients
  • Serving pet food made from human-grade ingredients
    The Honest Kitchen | Facebook (2018) ©
CASE STUDY

The Honest Kitchen: clean eating for pets

Traditional pet food manufacturing processes are no longer acceptable to a new breed of pet parents who are projecting human values around health and wellbeing on to their animals. The Honest Kitchen is catering to this expectation with food that’s good enough for people to eat.

Location North America

Scope
Pet ownership has come a long way from the days when dogs lived in the back garden, tasked with guarding a property. Nowadays, they have firmly established themselves inside the home, with 95% of pet owners in the US considering their pets to be part of the family. [1] Globally, the humanization of pets is a major trend in the pet-care sector, turning the relationship between pets and their owners from purely functional or transactional into one bound up in lifestyle and relationship. [2] As part of this, many people are looking to improve their pets’ nutrition just ...

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