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  • Have flashy cars lost their cool appeal?
  • Have flashy cars lost their cool appeal?
    Luke Ellis-Craven (2017) ©
REPORT

What are the new status symbols for getting around?

Due to mounting environmental concerns and discourse around toxic masculinity, the traditional gas-guzzling, hyper-macho image of the sports car is losing its lustre. How are luxury car manufacturers developing and marketing their vehicles to meet people’s changing perceptions of status?

Location Global

Scope
The automotive industry has found itself challenged in recent years due to a shift in consumer mindsets. In North America, for instance, vehicle production declined by 3.8% between 2016 and 2017. [1] With innovations such as ride-sharing/hailing and driverless cars seemingly the new frontier of the automotive industry, companies are investing in them heavily. [2] They’re consequently diversifying their output and investing in future ideas centred around mobile platforms, electric cars, driverless, and shared vehicles.

In a world where vehicles are more of a luxury and less of a necessity, heritage brands are seeking ...

Canvas8

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