Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Have flashy cars lost their cool appeal?
  • Have flashy cars lost their cool appeal?
    Luke Ellis-Craven (2017) ©

What are the new status symbols for getting around?

Due to mounting environmental concerns and discourse around toxic masculinity, the traditional gas-guzzling, hyper-macho image of the sports car is losing its lustre. How are luxury car manufacturers developing and marketing their vehicles to meet people’s changing perceptions of status?

Location Global

The automotive industry has found itself challenged in recent years due to a shift in consumer mindsets. In North America, for instance, vehicle production declined by 3.8% between 2016 and 2017. [1] With innovations such as ride-sharing/hailing and driverless cars seemingly the new frontier of the automotive industry, companies are investing in them heavily. [2] They’re consequently diversifying their output and investing in future ideas centred around mobile platforms, electric cars, driverless, and shared vehicles.

In a world where vehicles are more of a luxury and less of a necessity, heritage brands are seeking ...



  • Article image Mercedes Me: a starter kit for automobile automation

    Mercedes me is connecting drivers to their cars, no matter where they are. With the ability to control various functions by simply speaking and park remotely using an app, it’s easing people into the concept of a fully connected vehicle. Could this shift the market towards a self-driving future?

  • Article image Turo: peer-to-peer car rentals for part-time drivers

    Car ownership can sometimes feel like a necessary evil, with the convenience of being able to drive anywhere at any time requiring a substantial ongoing investment. Turo provides a way to offset these costs by letting users rent out their vehicles as easily as Airbnb hosts rent out their homes.

  • Article image Who's buying new cars?

    Brexit, ‘dieselgate’ and ride-sharing apps like Uber have all contributed to a slump in new-car sales. However, despite the anti-car pressures, 2.5 million new cars were still sold in the UK last year. So how are people buying them and who are those people?

  • Article image How do Britons buy their cars?

    A desire to save money is seeing many Britons buying cars second-hand or through lease agreements, causing new car sales to plummet – new registrations in the UK fell 15.7% year-on-year in March 2018. Canvas8 spoke to 20 drivers about their car ownership and how they'll buy next time.