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  • Which streetwear labels reign supreme among Chinese youth?
  • Which streetwear labels reign supreme among Chinese youth?
    Yeti Out | Facebook (2017) ©
REPORT

Why are China’s hypebeasts buying local?

With Chinese Gen Yers and Zers inheriting considerable wealth from a rapidly expanding middle class, luxury fashion consumption is increasingly driven by streetwear instead of catwalks. Yet while global brands remain highly valued, why are young shoppers investing in local labels?

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