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  • Why is tangible media still invaluable for brands?
  • Why is tangible media still invaluable for brands?
    Kinga Cichewicz (2018) ©
Snapshot

A Sector Snapshot of Media and Entertainment

What’s the appeal of ‘real’ narratives in film and on TV? Why are Gen Yers binge-watching cartoons? What impact have the #MeToo movement and inclusive casts had on people’s entertainment consumption? And how can physical media break through the digital noise?

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