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  • Why is tangible media still invaluable for brands?
  • Why is tangible media still invaluable for brands?
    Kinga Cichewicz (2018) ©
Snapshot

A Sector Snapshot of Media and Entertainment

What’s the appeal of ‘real’ narratives in film and on TV? Why are Gen Yers binge-watching cartoons? What impact have the #MeToo movement and inclusive casts had on people’s entertainment consumption? And how can physical media break through the digital noise?

Location Global

Scope
In the November 2018 Sector Snapshot of Media and Entertainment, we explore the appeal of ‘real’ narratives in film and on TV, question why Gen Yers are binge-watching cartoons, dissect the impact of #MeToo and inclusive casts on people’s entertainment consumption, and look at how physical media can break through the digital noise.

Download the full Media and Entertainment Sector Snapshot here

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