The digitisation of India is drastically impacting how people shop, communicate, and entertain themselves. But with dark social platforms unleashing a tide of misinformation and the government pushing to centralise personal data, web users are quickly realising the dark side of connectivity.

Despite Indian society and families placing great pressure on women to have kids, a growing number are choosing to be childfree. And as many of them have successful careers, discerning tastes and high spending power, brands can no longer afford to ignore this powerful group.

India has traditionally been a nation of savers, but individual approaches previously differed depending on wealth, age, and location. How are demonetisation and the subsequent rise of digital wallets transforming saving habits? And do younger generations even care about building a nest egg?

For fitness enthusiasts in India, working up a sweat on conventional gym machines is not as fulfilling as used to be. To break the monotony of weights and cardio, some have begun exploring alternatives that allow them to combine exercise with fun and adventure. But what’s driving this shift?