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  • Stores like Macy’s are using VR to entice customers
  • Stores like Macy’s are using VR to entice customers
    Frank Vex (2018) ©
CASE STUDY

MACY'S in-store VR: driving purchases by experience

Macy's new in-store virtual reality system lets customers design and walk through a 3D living room – and then buy the furniture. The company plans to roll-out the programme in 90 stores by early 2019 and is also launching an augmented reality app to allow customers to explore furniture at home.

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