GENTLE MONSTER: all eyes on experimental Asian eyewear
GENTLE MONSTER: all eyes on experimental Asian eyewear

Gentle Monster is an “experimental-art-meets-Korean-eyewear” brand making a big name in China’s luxury market. It is attracting customer dollars (renminbi) with celebrity backers, statement-making styles and a retail experience – known as ‘retailtainment’ – while appealing to Chinese eye health concerns.