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  • Is it possible to create genuine brand loyalty in today’s market?
  • Is it possible to create genuine brand loyalty in today’s market?
    Ali Morshedlou (2018) ©
CASE STUDY

Target Studio Connect: courting shopper advice

With consumers increasingly interested in brand personalization, engaging them directly in the development process creates loyalty and engagement. Target's Studio Connect app connects with an exclusive group of engaged customers to consult with them on upcoming designs.

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