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  • How have streaming platforms given rise to a golden age of animation?
  • How have streaming platforms given rise to a golden age of animation?
    NeONBRAND (2017) ©
REPORT

Why are Gen Yers crazy for cartoons?

Adult-oriented cartoons have found fertile ground on streaming platforms as more and more Gen Yers binge-watch shows to escape everyday stress and anxiety. With many critics claiming that we’re in a golden age of animation, what is the appeal of the medium over live-action for this cohort?

Location Global / North America

Scope
Over a period of two months in 2018, Netflix launched fresh seasons of BoJack Horseman and Big Mouth, premiered Matt Groening’s Disenchantment,and announced the upcoming series Hoops – evidence of how adult-oriented cartoons have found fertile ground on video-on-demand platforms. [1] Indeed, according to ResearchandMarkets.com, the streaming market for animation was worth $3.4 billion in 2017 and is growing at an annual rate of 8%. [2]

“Every day, streaming services offer deals to young animators who previously had hits shows on broadcast television. These platforms are hungry for eyeballs and can offer the ...

Canvas8

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