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  • Periods are still a taboo topic
  • Periods are still a taboo topic
    Milan Popovic (2018) ©

How period brands fill the sex-ed gap in the US

The US education system is failing to teach young women and men the basics of menstruation, so brands are stepping in to fill the gap. What are period-advocacy brands and their products doing to fight the stigma and teach young women about their reproductive health?

Location United States

Periods remain such a taboo topic that just this month, Bustle published a piece titled ‘13 TV Episodes That Depict Women Getting Their Periods.’ [1] Women have been menstruating since the dawn of time, but pop culture is only just catching up. And even then, many shows and movies perpetuate negative and false stereotypes: that periods are gross, shameful and, above all else, should be kept secret. “Anything that we do and say around menstruation is rooted in so many layers of cultural and societal stigma,” period activist Jennifer Weiss-Wolf says. [2]

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