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  • How can experiences enhance a brand’s image?
  • How can experiences enhance a brand’s image?
    Scott Webb (2017) ©
Science

Just browsing! The science of experiential retail

For all the benefits of e-commerce, retailers recognise that people still value brick-and-mortar, leading some to craft unique in-store experiences. Canvas8 spoke to Steffen Jahn, assistant professor at the University of Goettingen, to learn how experiential retail impacts brand perceptions.

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