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  • The digital art space is growing
  • The digital art space is growing
    Valeria Andersson (2017) ©

How are people engaging with digital art?

The rise in digital media and handheld tech has prompted how artists explore and use technology as a new medium to create engaging digital works of art. Using everything from AR and VR to GIFs, holograms and AI to algorithms and code, artists are expanding what consumers consider ‘art’ to be.

Location United States

From Pokémon Go to VR porn, virtual and augmented reality are becoming more present in the mainstream. And as coding classes and other initiatives help people to improve their digital know-how, the creative potential of these technologies is expanding. As artists begin to explore digital art, how can brands use these burgeoning art forms to engage their audiences?

Digital art presents some challenges to those who want to collect it – how do you price a GIF or preserve a video? And, with so much of digital media predicated on sharing, how do you authenticate or safeguard original ...



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    Can you separate art from the artist?

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    CLF Art Cafe: making arts spaces a community affair

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    Urban Nation: repainting perceptions of street art

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    Why relationships trump tech in online art sales

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