Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Why is digging into others’ personal finances so appealing?
  • Why is digging into others’ personal finances so appealing?
    Amos Bar-Zeev (2016) ©
CASE STUDY

Money Diaries: exposing the ways that Gen Y women spend

The Money Diaries column on Refinery29 has drawn a cult-like following, putting young women’s finances under the microscope, letting readers peer beyond the constructed personas often presented online. What does the series reveal about Americans’ attitudes toward money and spending?

Location United States

Scope
Money Diaries, a column series published by Refinery29, sees professional Gen Y women document a week’s worth of their everyday spending, spanning everything from Uber rides to morning coffees to impulse buys while waiting in line at a supermarket. The introduction to each post states the person’s income alongside a few key figures like rent, debt, and insurance costs, painting a picture of their overall financial situation to add some context to their smaller expenditures. These voyeuristic pieces have drawn an obsessed audience, but why do people care so much about others’ finances?

----

...

Canvas8

Related

  • Article image SoFi: creating a milestone moment out of clearing debt

    Stagnant wages and rising living costs have many Americans delaying traditional life milestones. At the same time though, new moments have gained significance, and a campaign from fintech firm SoFi has honed in on the final payment of one’s student loans as an occasion worth celebrating.

  • Article image Stash: accessible, app-based investing for Gen Y

    The investing world can seem daunting, especially to those who don’t have much saved up. But with a $5 entry point, no need for major outlays, and a constant stream of information, condensed into an easy-to-understand smartphone app, Stash is helping Gen Yers build their portfolios.

  • Article image Wela: helping Gen Y families manage their money

    American Gen Yers have never been in so much debt – those aged 30-39 owe a combined total of $408.4 billion in student loans alone – and as they start to have families, their money worries are only growing. How can apps like Wela helping these young households tackle their financial crises?

  • Article image Affirm: transparent credit for Gen Yers

    Young people's trust in financial services is at an all-time low; 71% of Gen Yers would rather visit their dentist than hear what banks have to say. But San Francisco-based Affirm is hoping that a transparent approach to lending can restore some faith in customers and show that credit isn’t all bad.