Streetwear has long been a boys’ club that has ridiculed or misunderstood women’s involvement. But female aficionados from Gens Y and Z are forming physical and digital groups to ensure their voices are heard. How is a sense of community shifting the gender balance within this subculture?

From sought-after brands like Vetements and Supreme to the burgeoning resale market, streetwear has never been so en vogue. Using a Top Gear-like format, PAQ is a YouTube series that offers an authoritative voice on youth fashion and culture for style-conscious members of Gens Y and Z.

Fashion plays a major role in young people’s lives, providing a way to express their identity. It’s particularly important for Gen Zers though, for whom style choices are determined by myriad factors. What’s moulding their approach to apparel, and how are they pushing fashion boundaries?

Streetwear brand Supreme is a bundle of contradictions. It’s affordable yet exclusive; ultra-rare but surprisingly easy to buy; and is both a high fashion collaborator and foundation of subcultural style. How has this niche label kept its cool, even while attracting gaggles of teens to its stores?