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  • How are people making time for music?
  • How are people making time for music?
    Rawpixel (2018) ©
VOX POP

Do Americans ever ‘actively’ listen to music?

Thanks to streaming platforms, people are able to soundtrack their lives with a near-constant stream of new and familiar music. But how often are listeners actually tuned in? Canvas8 spoke to 20 men and women from across the US to find out how and when music gets their full, undivided attention.

Location United States

Scope
Never one to downplay his hype, Kanye West launched his album Ye in June 2018 with a listening party in Wyoming, complete with a bonfire, merchandise launch and a start-to-finish playback of the record for 400 guests. This was followed by #ProjectWyoming, a series of live promotional events across the world centered around a playback of Ye on stadium-quality speakers. [1] Such events are hardly new – everyone from Taylor Swift to Metallica has hosted them – and their popularity among both artists and fans attests to a feeling that some listening experiences deserve dedicated ...

Canvas8

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