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  • Does brand loyalty matter to shoppers anymore?
  • Does brand loyalty matter to shoppers anymore?
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Science

It’s not exclusive! The science of brand relationships

With 51% of Britons unable to name a favourite brand, people’s connections to the products  they buy are seemingly changing. Canvas8 spoke to Pankaj Aggarwal, professor of marketing at the University of Toronto, to learn how different types of brand relationships impact consumer behaviour.

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