Viva la Cup: a reusable coffee cup network to reduce waste
Viva la Cup: a reusable coffee cup network to reduce waste

As Australians become more aware of the impact that plastic waste has on the environment, they’re looking for ways to make a difference. Viva la Cup, a reusable coffee cup network, is taking action on the problem of single-use cups – but how can it address the value-action gap among consumers?