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  • Cannabis is cultivating a new, healthful image
  • Cannabis is cultivating a new, healthful image
    Mark Adriane (2018) ©
REPORT

How has cannabis become a cure-all?

As the legalization movement has destigmatized marijuana use across the US, weed-centric start-ups, lifestyle brands, and media companies have flourished. And while cannabis culture is nothing new, the modern iteration of it, which incorporates health and a high-end aesthetic, certainly is.

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