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  • What is a bite of broccoli worth to a kid?
  • What is a bite of broccoli worth to a kid?
    Avitalchn (2016) ©
CASE STUDY

Potato Pay: french fry bribes to get kids eating veggies

When children protest against eating their veggies, parents must decide between standing their ground or giving in  and neither feels like the perfect choice. Frozen foods brand Ore-Ida is lending a hand with Potato Pay, which uses fries as part of a system to bribe kids to eat healthily.

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