The UAE’s passing of equal pay for equal work legislation reflects a wider shift in values towards gender equality in the region. And with this shift in values, women are purchasing products from brands that match their empowered status – like the power suits of clothing line Arwa Al Banawi.

The Middle East is an untapped e-commerce market, with only 2% of retail sales conducted online in 2015. But as more people turn to their phones to shop, using social media for product inspiration, it's pushing brands into the digital sphere. What do consumers in the region want from e-tailers?

Technology for women has transcended the early years of 'shrinking and pinking' – and just as well, given that women are, in many ways, more prevalent tech consumers than men. But with just 41% actively agreeing that technology caters to their needs, how is tech evolving to appeal to both genders?

Gen Zers may be tech savvy, yet despite their online competence just one in ten US schools teach them how their tech works. Kode with Klossy, set up by model Karlie Kloss, is a summer camp aimed at teaching young girls how to code, challenging the notion that STEM subjects are only for men.