🔬📱🤔? The science of emoji marketing
REPORT
9 Aug 2018
🔬📱🤔? The science of emoji marketing

Emojis have become ubiquitous in digital communications, but their use in marketing campaigns hasn’t always been successful. Canvas8 spoke to Dr. Sara Kim, an associate professor at the University of Hong Kong, to learn how people interpret and react to brands that use these symbols.

Sara Kim

Sara Kim is an associate professor of marketing at the Faculty of Business and Economics at the University of Hong Kong. Her research focuses on consumer and managerial decision making and its implications for marketing management.