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  • How are Insta Boomers harnessing their influence?
  • How are Insta Boomers harnessing their influence?
    Kevin Grieve (2018) ©
Subculture

Insta Boomers: older women making ageing glam online

Instagram has long been the domain of the young and glamorous, but a small group of older women is stepping up to claim a slice of the pie. These Boomers are using social media to subvert social norms around ageing, remaining as outspoken in later life as they were in their youth.

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Scope
In the 2018 movie Mamma Mia! Here We Go Again, Cher is every inch the diva – in spite of being 71. From her sharp white pantsuit, oversized sunglasses, and perfectly coiffed silvery-blonde locks, right down to the walking stick in her hand, the singer hasn’t seen age cramp her style one bit.

Her appearance in the film reflects the fact that ageing simply isn’t what it used to be. Studies have shown that older people across the world are happier, healthier, and more satisfied with life than ever before. [1][2] This can be attributed ...

Canvas8

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