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  • How can e-commerce help florists flourish?
  • How can e-commerce help florists flourish?
    Jeremy Cai (2016) ©

Freddie’s Flowers: bouquets on a subscription basis

Subscription boxes have seen success in industries ranging from fashion to cosmetics to food, enabling people to avoid a trip to the shops for everyday essentials and treats. With freshly cut bouquets sent to customers on a weekly basis, Freddie’s Flowers is embracing this model for floristry.

Location United Kingdom

When you don’t have the right words to express your feelings, sometimes the best option is to say it with flowers. But the way that people are buying those blooms could be changing. While traditional florists are arguably a mainstay on British high streets, there has been a surge in the number of businesses offering bouquets online and via apps. And some of these companies, like London-based Freddie’s Flowers, have adopted a subscription model to let customers receive fresh flowers direct to their door on a weekly basis.





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