There is more health data in circulation than ever before as DNA home-testing kits and biometric tracking apps proliferate. Canvas8 spoke to Barbara Prainsack, author of Personalized Medicine, to understand whether this level of personalisation in medicine is empowering or endangering patients.

As Amazon moves into pharmaceuticals, over-the-counter meds could soon become through-the-mailbox meds. Couple this with growing comfort among American consumers for seeking medical advice online, and the diagnosis looks bleak for the country’s drugstore chains and independents.

Technology at home and work plays a major role in sedentary lifestyles – but could it also provide a solution? Younger generations are embracing mobile apps and smart devices to monitor their physical condition, and their approach to nutrition and fitness is evolving the definition of ‘health’.

The American healthcare system could certainly use some improvements to make it cheaper and more effective. But rather than trying to fix a flawed model, Forward is taking an entirely new approach, focusing on tech-led proactive and preventative care through a subscription service.