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  • Mother is looking to scare up some young recruits
  • Mother is looking to scare up some young recruits
    Strelka Institute for Media, Architecture and Design (2018) ©
CASE STUDY

There, There, Come to Mother: a creepy call for interns

Faced with a highly competitive labor market, college students in the US are seeking any opportunity that can give them an edge after graduation. Internships provide a key way to gain work experience, but how has creative agency Mother ensured that its program stands out for this ambitious cohort?