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  • Love Island: simply trashy TV or fascinating insight?
  • Love Island: simply trashy TV or fascinating insight?
    Love Island (2018) ©
CASE STUDY

Love Island: trash TV that unites Gen Y Britain

Reality dating show Love Island is gaining popularity year on year – particularly with Gen Y. The show is endearingly relatable, offering a snapshot of human life and it makes for compulsive viewing that brings people together. So how can brands tap into its cult following?

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