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  • What makes Chinese consumers tick?
  • What makes Chinese consumers tick?
    Qi Bin (2018) ©
REPORT

How is e-commerce helping brands conquer China?

Selling to China from elsewhere no longer necessarily requires heavy set-up costs and local product registration. Yet it still requires a close understanding of Chinese consumers, how they select products and what makes them tick. So how is e-commerce helping brands to be successful?

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