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  • What makes Chinese consumers tick?
  • What makes Chinese consumers tick?
    Qi Bin (2018) ©

How is e-commerce helping brands conquer China?

Selling to China from elsewhere no longer necessarily requires heavy set-up costs and local product registration. Yet it still requires a close understanding of Chinese consumers, how they select products and what makes them tick. So how is e-commerce helping brands to be successful?

Location China

Chinese consumers’ unquenchable thirst for overseas goods is estimated to have brought in RMB 676 billion (US$105 billion) in cross-border e-commerce sales last year, with the average shopper spending 5,300 RMB (US$848). [1] While a survey in  Jing Daily reported that more than 15% of the Chinese population had purchased goods from abroad and that the e-commerce market was expected to double in the following five years, foretelling a significant opportunity for cross-border e-retailers in China. [2]

A number of specific platforms, such as Tmall Global and JD Worldwide, have sprung ...



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