Even with a range of accommodation options on the market – from boutique B&Bs to serviced apartments and the rise of Airbnb – UK hotel chains are standing firm by providing consistency of service and amenities. But what do consumers want from a hotel stay and why do they choose hotel chains?
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Barbara Bohn has been the managing editor of Hotels – a B2B publication covering the global hotel industry – since 2015. Previously, she was the opinions editor and copy chief of Crain’s Chicago Business.
Ramsay Short is a travel editor and strategic consultant, who spent eight years as editor-in-chief and co-publisher of Let's Go, the in-flight travel magazine for Europe's largest airline Ryanair. He also leads brand strategy for a wide range of travel and hospitality companies.
A specialist sustainability writer within the travel and design industries, Isobel has written for a broad range of national and international titles including The Guardian, The Telegraph, and Conde Nast Traveller. She brings particular expertise in consumer behaviour and trends within luxury and eco-travel and sustainable design, and has worked with luxury and travel brands as a consultant. She has written consumer behaviour reports on topics including 'how airlines can help consumers fly green' and the habits of high net-worth individuals.
