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  • Can interactive ads wake up a passive audience?
  • Can interactive ads wake up a passive audience?
    Midia NINJA, Creative Commons (2016) ©
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How can gamified adverts boost brand loyalty?

As banner ads and billboards struggle to draw attention, brands are increasingly adopting novel forms of advertising to engage people. Gamification offers one solution by rewarding ‘players’ for their active participation. How can brands use these adverts to build stronger bonds with audiences?

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