Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Smol delivers laundry pods direct to your door
  • Smol delivers laundry pods direct to your door
    Volha Flaxeco (2018) ©
CASE STUDY

Smol: High-quality laundry pods direct to your door

Smol – named after the Internet slang for small and cute – is a company that allows people to buy high-quality concentrated laundry capsules online and have them delivered to their door on a regular basis. Just tell Smol how many washes you do a week and it will sort out the rest.

Location United Kingdom

Scope
While it isn't usually at the top of the list when it comes to people’s favourite chores, washing clothes is a necessity. In fact, 97% of households in the UK own a washing machine and the market for laundry products in the UK is worth an estimated £1 billion a year. [1][2] Yet the industry has been dominated by the big three brands for a number of years now: Unilever, P&G and Reckitt Benckiser. [3] However, Smol is one brand that’s aiming to shake the market up with its subscription-model approach to laundry ...

Canvas8

Related

  • Article image Persil Powergems: green laundry for the mainstream

    Laundry may not be the sexiest of household chores, but it is essential. And as many Britons continue their quest to live ethically, one small way to reach that goal is by making more conscious decisions about cleaning products. How is Persil Powergems making it easier for them to be green?

  • Article image How is soap changing in the age of clean?

    Soap bars have gained a reputation as dirty havens for bacteria, with liquid variants gaining popularity due to this fear of germs. But a current lens of wellness is shifting perceptions. Could the humble bar of soap make a timely comeback in an age of ‘good dirt’, clean living and veganism?

  • Article image How do Britons feel about doing laundry?

    For most people, laundry is simply another chore – yet there are some who joyfully experiment with fabric softeners, and others who put the task off for as long as possible. Canvas8 spoke to 20 men and women from across the UK to find out what they love or loathe about washing, drying and folding.

  • Article image How is cleaning going high-tech?

    A third of consumers clean every day, and as their distrust of harsh chemical detergents grows, designers and scientists are responding with high-tech solutions. How will cutting-edge innovation do away with dirt in the future, and in ways that are considerate to the environment?