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  • Smol delivers laundry pods direct to your door
  • Smol delivers laundry pods direct to your door
    Volha Flaxeco (2018) ©

Smol: High-quality laundry pods direct to your door

Smol – named after the Internet slang for small and cute – is a company that allows people to buy high-quality concentrated laundry capsules online and have them delivered to their door on a regular basis. Just tell Smol how many washes you do a week and it will sort out the rest.

Location United Kingdom

While it isn't usually at the top of the list when it comes to people’s favourite chores, washing clothes is a necessity. In fact, 97% of households in the UK own a washing machine and the market for laundry products in the UK is worth an estimated £1 billion a year. [1][2] Yet the industry has been dominated by the big three brands for a number of years now: Unilever, P&G and Reckitt Benckiser. [3] However, Smol is one brand that’s aiming to shake the market up with its subscription-model approach to laundry ...



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