As people grow more aware of the vast spectrum used to define gender and sexuality, there’s an expectation for the media to wise up and represent LGBTQ issues faithfully. With digital magazine Them, Condé Nast is giving queer voices a platform to talk about pop culture, politics and news.

Feminine hygiene brand Pink Parcel is trying to break the taboo around menstruation for trans men, by using trans model Kenny Jones in their latest ad campaign. In doing so, Pink Parcel is providing a template for other brands to address issues that affect minority groups with sensitivity.

Video games aren’t seen as particularly inclusive by LGBTQ+ gamers – 65% believe that characters don’t adequately reflect all sexual orientations. Looking to tackle this, Dream Daddy puts players in the shoes of a single gay dad navigating a new city in the search for romance.

Whether it's a one dimensional stereotype, or played down for the sake of the audience, representations of disabled people are lacking in the media. But with 63% of Britons saying that better representation can help break down stigma, there is room for brands to offer up real portrayals of disabilities.