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  • How can brands engage web users in more meaningful ways?
  • How can brands engage web users in more meaningful ways?
    Andrew Lee (2018) ©
Thought leader

Why digital advertising leaves people underwhelmed

Online advertising has transformed from once-static, clickable images to targeted messages that follow people as they browse. Canvas8 spoke to Don Marti, a Mozilla strategist and Nudgestock speaker, to learn how this evolution has impacted the perception and effectiveness of digital ads.

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Digital advertising has changed dramatically since the introduction of the first banner ads in 1994. [1] These once-static, clickable images now travel wherever is most profitable, using our data (or psychometric profiles) as the map and transforming according to what we search, what content we consume, and how we browse. But the infrastructure such advertising has come to rely on – access to people’s personal information – is changing. On the 25th of May 2018, the EU General Data Protection Regulation (GDPR) came into effect, impacting site operators around the world, with research carried out prior to ...

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