Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • How can brands engage web users in more meaningful ways?
  • How can brands engage web users in more meaningful ways?
    Andrew Lee (2018) ©
Thought leader

Why digital advertising leaves people underwhelmed

Online advertising has transformed from once-static, clickable images to targeted messages that follow people as they browse. Canvas8 spoke to Don Marti, a Mozilla strategist and Nudgestock speaker, to learn how this evolution has impacted the perception and effectiveness of digital ads.

Location Global

Digital advertising has changed dramatically since the introduction of the first banner ads in 1994. [1] These once-static, clickable images now travel wherever is most profitable, using our data (or psychometric profiles) as the map and transforming according to what we search, what content we consume, and how we browse. But the infrastructure such advertising has come to rely on – access to people’s personal information – is changing. On the 25th of May 2018, the EU General Data Protection Regulation (GDPR) came into effect, impacting site operators around the world, with research carried out prior to ...



  • Article image

    How can behavioural science improve advertising?

    Behavioural sciences have been applied to advertising for nearly 50 years, but industry-wide adoption is slow. Canvas8 spoke with Richard Shotton, author of The Choice Factory, about how behavioural sciences can help advertisers to innovate their practices to meet the challenges of tomorrow.

  • Article image

    How can behavioural economics nudge for good?

    Following news of how Facebook data was used to affect voting behaviours in the US, the politics of nudging has come under scrutiny. In advance of Nudgestock 2018, Canvas8 spoke to Rory Sutherland, founder of Ogilvy Change, to discuss what it means to nudge ethically.

  • Article image

    How can brands destigmatise data mining?

    With every Google search, Amazon purchase and Facebook like, you generate a digital profile of your habits and interests for advertisers to target. It may seem invasive, but selling personal data is necessary to maintain free online services – so how can brands de-stigmatise the use of this info?

  • Article image

    You’re talking to me? The science of targeted ads

    Advertisers are always seeking ways to catch the consumer eye, and they’re now moving beyond tailoring messages merely based on age and gender. Canvas8 spoke with Christopher Summers, assistant professor at the Darla Moore School of Business, to find out why behavioural targeting really sells.