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  • How can brands encourage us to book a holiday?
  • How can brands encourage us to book a holiday?
    Oscar Bonilla (2017) ©
REPORT

What gets people in the mood to book a holiday?

Online holiday bookings may offer convenience, but removing a physical travel agent can make the process overwhelming. Canvas8 sat down with Johann Rozario, e-commerce product owner at Booking.com to understand how behavioural science can be harnessed to give people a better experience.

Location Global / North America / Northern Europe

Scope
The way we book holidays has transformed. The high-street travel agent is no longer people’s first port of call. In 2017, 83% of Brits booked their holiday online. [1] One platform that has been part of this transformation is Booking.com. Since its establishment in 1996 in Amsterdam, the platform has become one of the largest travel e-commerce companies in the world, with more than 28,600,000 listings, from apartments to five-star hotels. Every day, more than 1,500,000 rooms are reserved on the platform. [2]

People booking online generally don’t have a travel agent to ...

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