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  • Health fanatics are no longer alone in eating organic
  • Health fanatics are no longer alone in eating organic
    Treefort Music Fest, Creative Commons (2018) ©
Thought leader

How have natural foods gone mainstream?

Insta influencers and lifestyle mags may regularly laud the benefits of a ‘natural’ diet in 2018, but it’s taken time for these attitudes to gain mainstream acceptance. Canvas8 spoke to Laura Miller, the author of Building Nature’s Market, to learn how a marginal movement went from niche to norm.

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“The American natural foods movement began in the early 1800s in a town just outside of Manchester in the UK,” explains Laura J. Miller, author of Building Nature's Market: The Business and Politics of Natural Foods. “A religious sect, called the Bible Christian Church, practiced strict vegetarianism. Some members migrated to the Philadelphia area in 1870 and, at least in the US, that’s considered the start of the natural foods movement.” [1]

While the beginnings of the movement were rooted in religious motivation, the health and environmental benefits of natural foods, as well as the ...

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