Wait your turn! The science of fairness
REPORT
10 May 2018
Wait your turn! The science of fairness

Why is skipping a queue to get a desirable product – whether by paying extra or having a friend on the inside – so frowned upon? Canvas8 spoke to Franklin Shaddy, a doctoral candidate at the University of Chicago Booth School of Business, to learn why some forms of ‘payment’ seem fairer than others.

Franklin Shaddy

Franklin Shaddy is a doctoral candidate in behavioural marketing at the University of Chicago Booth School of Business. His research interests include judgment and decision-making in the marketplace, with an additional emphasis on goals and motivation.