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  • Iceland is releasing a mock royal wedding cake for just £8
  • Iceland is releasing a mock royal wedding cake for just £8
    Jenna Day (2018) ©
CASE STUDY

Iceland royal wedding cake: a slice of low-key patriotism

One-in-five Britons feel that the only time they can truly indulge their patriotism is during a national event. Ahead of the nuptials of Prince Harry and Meghan Markle, retailer Iceland is releasing a dupe wedding cake to help sweet-toothed patriots celebrate like a royal.

Location United Kingdom

Scope
Half of Britons might be indifferent to the news of the royal engagement between Prince Harry and Meghan Markle, but that hasn’t stopped supermarkets across the country from creating and stocking up on patriotic products in the run-up to the royal wedding. [1] From wedding cake replicas to luxury tea blends, Britons are preparing to celebrate the event as if they had received a royal invite. The commercial opportunity for many retailers has proved irresistible, with brands such as Iceland even going as far to release a mock wedding cake. But who are the people Iceland are ...

Canvas8

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