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  • What role does ‘choice architecture’ play in decision-making?
  • What role does ‘choice architecture’ play in decision-making?
    TED Conference, Creative Commons (2017) ©
Thought leader

How can behavioural economics nudge for good?

Following news of how Facebook data was used to affect voting behaviours in the US, the politics of nudging has come under scrutiny. In advance of Nudgestock 2018, Canvas8 spoke to Rory Sutherland, founder of Ogilvy Change, to discuss what it means to nudge ethically.

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What motivates your choices? Social psychology suggests you might be influenced to buy an electric car by the ‘social proof’ of other people driving them, or that your own context might bias you against empathising with people affected by a natural disaster because you haven’t experienced one yourself. Behavioural economics takes these natural cognitive biases – along with insights from other branches of science and philosophy – and finds ways to present choices to people in the hope of improving their decisions. One way of doing this is by changing choice architecture.

Yet the challenge of behavioural ...

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