While millions of Britons are looking to go abroad over Easter 2018, the prohibitive cost is keeping many more at home. The answer? Home-swapping. Canvas8 spoke to Andrea Tonner, a marketing lecturer at the University of Strathclyde, to find out why exchanging places is becoming a new norm.

Women’s tennis is the most high-profile female sport in the world, with pro players earning more prize money and media attention than other female athletes. But what makes tennis so different from soccer or basketball for women? And how can other sports expand their appeal?

To win over female customers, sports brands are presenting exercise as a way to get physically – and mentally – stronger. Women are bypassing gyms, and opting for wilderness adventures instead. What drives this shift in behaviour and how does it affect the way women perceive themselves?

For American sports fans, there’s a game for every season – from the Super Bowl to March Madness to a heavy rotation of playoffs. But with such a wide variety of leagues to follow, what are they choosing to watch? Canvas8 spoke to 20 people to find out how they keep up with their favorite teams.

With the high price of cable TV leading many Americans to cut the cord, the NFL Game Pass is appealing to viewers with 40-minute edits of the best games on any device for a $99 annual fee. Beyond providing access to cheap, on-demand content, how is it meeting the expectations of modern sports fans?

Comparison sites such as Kayak and Skyscanner have enabled people to find the best deals for their own holidays, contributing to the decline of the high street travel agent. But with ‘information overload’ a common source of stress, how is the package trip being adapted for demanding travellers?

Gen Y is embracing gardening, with growing plants and herbs indoors becoming a popular pastime for urban dwellers. Whether to boost wellbeing, bring a sense of calm to urban spaces or simply for its ease of maintenance, gardening is brushing off the soil of its previously stuffy image.

Almost half of Britons dream of travelling the world, but 86% don't know when they should be booking their trips to get the best deals. Helping to resolve this problem, Jack’s Flight Club is an email subscription service that sends members regular deals for dirt cheap airfares.