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  • Campaign aesthetics matter just as much as the message
  • Campaign aesthetics matter just as much as the message
    Heather Mount (2018) ©
REPORT

How can campaign design influence American voters?

From Obama’s ‘Hope’ poster to Trump’s red MAGA hat, strong visual cues are capable of rousing Americans’ energy for civic engagement – for better or for worse. But just how impactful is design in shaping the minds of voters? And how is being used in the 2018 midterm elections?

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