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  • Is there a space for ‘dumb phones’ in the modern mobile market?
  • Is there a space for ‘dumb phones’ in the modern mobile market?
    Patrick Pierre, Creative Commons (2017) ©
CASE STUDY

Nokia 8110: a nostalgic device for digital detoxing

Coveted in the late ‘90s due to its cameo in sci-fi blockbuster The Matrix, the Nokia 8110 is being relaunched in 2018 with a few upgrades. While it was previously a symbol of futuristic tech, it’s now positioned as a nostalgic device that can help owners break free of constant connectivity.

Location Global

Scope
Since it acquired a licensing agreement from Microsoft in 2016 to produce Nokia-branded handsets, Finnish firm HMD Global has placed an emphasis on reviving the market for feature phones – devices that can only manage essential functions such as calls, texts and basic web browsing. [1] As part of its commitment to simple and affordable tech, it is re-releasing the Nokia 8110, a curved sliding phone that debuted on the market in 1996.

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