The Nike Air Monarch sneaker often appears on ‘best-selling’ lists, and pairs have flown off the shelves since its inception. It’s not associated with any leading athletes, resembles something a dad would wear, and costs just $65. As the sneaker market gets ever more style-conscious, why are brands embracing comfortable, ugly shoes?

From France’s law against ‘unhealthy-looking’ catwalk models to activist hashtags such as #droptheplus, 2015 saw radical changes in how women’s clothing was sold. So far, so good – for women at least. But what about men? How do blokes who don’t look like David Beckham want to shop?

Global menswear sales are set to reach $40 billion by 2019, partly fuelled by fashion-conscious fellows who are flocking to social media for inspiration on shirts, shoes and everything in between. How is the Instagram account of luxury brand Mr Porter standing out among the online influencers?

Selling cheaper copies of celebrity fashion with breakneck turnarounds in trends has transformed Boohoo from a market stall to a high-street powerhouse. And since it has diversified into menswear with BoohooMAN, it is helping to redefine how young men buy clothes.