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  • Stash enables micro-investing with minimal effort
  • Stash enables micro-investing with minimal effort
    Kaboompics (2018) ©
CASE STUDY

Stash: accessible, app-based investing for Gen Y

The investing world can seem daunting, especially to those who don’t have much saved up. But with a $5 entry point, no need for major outlays, and a constant stream of information, condensed into an easy-to-understand smartphone app, Stash is helping Gen Yers build their portfolios.

Location United States

Scope
The investing world can seem daunting, especially to those who don’t have much saved up. Traditionally, it required a decent sum of money and a working knowledge of the finance industry to get going – or cash to pay for advice on how to grow and maintain a portfolio. But with a $5 entry point, no need for major outlays, and a constant stream of bite-sized information, all condensed into an easy-to-understand smartphone app, Stash hopes to break through all of that.

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