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  • How can fashion brands address social issues?
  • How can fashion brands address social issues?
    Knots & Vibes (2017) ©
CASE STUDY

Knots & Vibes: weaving ethics and diversity into fashion

With 75% of catwalk models being white, it’s no surprise that young black women aren’t buying fashion’s token approach to diversity. Knots & Vibes is a London-based crochet brand rooted in the African-Caribbean community, using its platform to raise awareness of women’s issues and champion diversity.

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