Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • How are black Americans influencing brands?
  • How are black Americans influencing brands?
    Vonecia Carswell, Creative Commons (2018) ©

Why black Americans expect authenticity from brands

From the record-breaking Black Panther, to viral ‘Black Twitter’ memes, it’s clear that black Americans are cultural catalysts. Canvas8 talks to Jerome Williams, marketing professor at Rutgers University and founder of Walker & Company, Tristan Walker, about how black Americans are influencing culture.

Location United States

From how Rihanna’s Fenty Beauty earned $72 million in media value in its first month of existence to how Black Panther raked in $212 million over its opening weekend, the tastes of black Americans are shaping contemporary America. [1][2] For many black Americans, brand loyalty and community loyalty can go hand-in-hand – and, as the success of Fenty Beauty and Black Panther show – when a brand speaks authentically to black American communities, support is manifold.

Though black consumers have been shaping mainstream tastes for decades, “consumers of today have more clout than consumers ...



  • Article image Why organisations should invest in diversity

    Gen Z may be the most diverse generation yet, but minority groups in the UK and US continue to face discrimination – so developing effective ways to include disadvantaged groups is more pressing than ever. Canvas8 spoke to June Sarpong, author of Diversify, to uncover the benefits of inclusivity.

  • Article image Buy The Block: helping black Americans invest locally

    Around a fifth of African Americans say that when it comes to investments and financial planning for their family’s future, their knowledge is lacking. Crowdfunding platform Buy The Block is tackling this problem by helping them easily invest in real estate and support their community in the process.

  • Article image Bantu: flipping the black hair industry on its head

    For women of colour, finding a nearby stylist within a reasonable price range can seem like a near-impossible task. The Bantu app offers a solution for people seeking care for their ‘kinky, coily, and curly hair’, providing them with access to prices, available styles and reviews in their area.

  • Article image The Dandy Lion Project: redefining black masculinity

    The Dandy Lion Project is a photographic exhibition depicting young black men in flamboyant styles of dress. Amid reductive media representation and heightened racial tensions in the US, it aims to show that being a well dressed black man can be political, oppositional and therapeutic.