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  • How are black Americans influencing brands?
  • How are black Americans influencing brands?
    Vonecia Carswell, Creative Commons (2018) ©
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Why black Americans expect authenticity from brands

From the record-breaking Black Panther, to viral ‘Black Twitter’ memes, it’s clear that black Americans are cultural catalysts. Canvas8 talks to Jerome Williams, marketing professor at Rutgers University and founder of Walker & Company, Tristan Walker, about how black Americans are influencing culture.

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