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  • Blue Planet II opened Britons eyes to the problem with plastic
  • Blue Planet II opened Britons eyes to the problem with plastic
    Greenpeace Hamburg, Creative Commons (2017) ©
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How did plastic become a toxic word?

Plastic is getting a lot of airtime right now: suddenly, what was once an invisible problem is at the front of people’s minds. Consumers are primed for change, so how can brands take the first by creating alternatives, educating customers and helping them form new habits?

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