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  • Harnessing behavioural science lets brands better connect with consumers
  • Harnessing behavioural science lets brands better connect with consumers
    Strelka Institute for Media, Architecture and Design, Creative Commons (2017) ©
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Why technology alone can’t change human behaviour

Richard Shotton, author of The Choice Factory, argues that tech alone isn’t changing people’s core behaviours. Canvas8 speaks to Shotton about the behavioural biases that can be applied to help brands better understand consumers and shape behaviour.

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