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  • Why are digital devices so pleasing as presents?
  • Why are digital devices so pleasing as presents?
    EE Image Database, Creative Commons (2016) ©
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How did tech become the perfect gift?

Rather than worry about whether a loved one would prefer a bracelet, a bottle of wine, or a hot air balloon ride, a growing number of people are choosing to give the gift of technology. But why are digital devices so perfect as presents? And how do these gadgets integrate into recipients’ lives?

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Does the ‘perfect gift’ exist? For some, the ultimate present takes hours (if not days) of deep thought – a considered surprise that shoots for nothing but pure delight. For others, it’s simple – ask a person what they want, then buy it for them.

Wherever you stand when it comes to gifting, there’s no denying that technology has become a go-to option. Over the 2017 Christmas period, Amazon reported that the Echo Dot smart speaker, Fire TV Stick, Fitbit Charge 2, Instant Pot DUO80, and TP-Link Smart Plug were all among its bestsellers. [1] So, why ...

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